The world's first Pfand system that guarantees the supply of recycles for brands

Circleback is a closed-loop ecosystem of digital products and services that gives consumer goods brands the right and ability to recover, recycle and reuse valuable packaging material.

Circleback gives packaging a new life

We create recyclates for use in packaging applications that require verifiably safe material.
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We do this by:

Enabling packaging to be returned to existing Pfand machines.
Rewarding consumers to participate.
Recording identifiers for each package and tracking it through the closed loop.
Producing recyclates certified as safe for use in cosmetic packaging.
Offering participating brands exclusive access to recyclates at a stable price.

Benefits for brands

Circleback enables circularity in packaging and provides exclusive rights to recycled material for consumer goods brands.

Cosmetic grade plastic recyclates

We give brands exclusive access to high-quality plastic recyclates made from their used packaging.

Price stability

We give brands the ability to budget more accurately by offering contracts for recyclates at fixed prices.

Actionable data

Brand and consumer-specific data enables circular recycling of packaging and demonstrates a positive impact.

Our Impact

Saves energy, water, and chemicals

Research by the German Öko-Institut has shown that even very demanding recycling of plastic for high-quality materials saves 50% CO2 compared to virgin materials.

Increases the availability of high-quality recyclates

Demand for recycled material has more than doubled across Europe in the last 6 years. We support brands in their efforts to secure the high-quality material they need.

Creates transparency and accountability to drive more environmental actions

We track every package that goes through our system, offering indisputable data on actual recycling and reuse rates for brands and consumers.

Preserves biodiversity

No need for ocean platforms or fields for oil drilling rigs to produce new plastic. No use of land, water or pesticides to grow monocrops for other materials. We just recycle and reuse what is already there.

How it works

An incentive is provided to consumers who return packing via our system.
Consumers return empty packaging to existing Pfand machines.
We ensure single use packaging is recycled and reusable packaging is sent where the brand needs it.
We track the impact and rewards program for the brand and consumer.

Why now?

35 to 40 per cent of the approximately 60 million tonnes of plastics processed annually in Europe are used to produce packaging. This means that packaging is by far the largest area of application.

We are currently not getting the quantities of high-quality recycled plastics needed for packaging because It is difficult to procure packaging solutions made from recycled material. That has to change.

The deposit system currently in place for PET beverage bottles has a recovery rate of over 90% and provides a largely pure input stream for bottle to bottle recycling. So now is the time to extend this system to other types of plastic products. This will increase the amount of high quality recycled plastic available for many new types of package to package recycling.

Our Mission

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1. The brand onboards all packaging and product data on the Circleback platform

2. Consumers return empty packaging to eligible machines in retail locations

3. Via the Circleback web application the consumers are rewarded digitally with cash and vouchers

4. Circleback processes the packaging into new high-quality recyclates

5. Brands purchase the material via the Circleback recyclate marketplace

Our upcoming pilot

Starting in Summer 2022 we will pilot the Circleback Pfand system in Berlin. Several major brands and retailers have signed on to participate in the pilot, but there is still room for a few more.

There is no financial costs to participate in the pilot and benefits for participating brands include:

Free samples of recycled plastic
Data your brand can use for sustainability marketing
Promotion of your brand or retail location via our extensive consumer marketing campaign

Join Circleback and fifteen of Germany’s most well-known brands and retailers as we create a new life for every package!
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Want to sign up for the pilot or learn more? Contact us today.

Are you ready to start?

Get in touch to find out how you can participate in our pilot program.

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The world's first Pfand system that guarantees the supply of recycles for brands

Circleback gives packaging a new life

Benefits for brands

Circleback enables circularity in packaging and provides exclusive rights to recycled material for consumer goods brands.

Our Impact

How it works

Why now?

Our Mission

How it works

1. The brand onboards all packaging and product data on the Circleback platform

2. Consumers return empty packaging to eligible machines in retail locations

3. Via the Circleback web application the consumers are rewarded digitally with cash and vouchers

4. Circleback processes the packaging into new high-quality recyclates

5. Brands purchase the material via the Circleback recyclate marketplace

Our upcoming pilot

Are you ready to start?

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